Asus To Sell 30 Million Smartphones This Year
Asus has a come a long ways since it was founded nearly two decades ago. In fact, it’s now the fifth largest PC vendor in the world, only behind Lenovo, HP, Dell and Acer. However, the Taiwanese company has also been working hard to gain a footing in the mobile industry, with reports suggesting that it will sell 30 million handsets by the end of the year.
In a recent interview, Jonney Shih, Asus Chairman, said that China would account for approximately 33% of the company’s mobile sales in 2015 — or roughly 10 million total units. Shih also noted that Asus’ rollout in Taiwan and Europe would further boost the company’s sales.
These numbers are undoubtedly impressive considering the fact that Asus had sold just 10,000 smartphones through the first quarter of 2014. It’s safe to say that Asus has since transitioned itself into a key player in the lucrative mobile industry. Asus originally predicted that it would sell 17 million handsets in 2015. This number was changed to 25 million units in March, and later revised to 30 million units in the most recent prediction. Of course, this could change, as the company prepares to launch its upcoming Android-powered ZenFone 2 smartphone.
The company started with the ZenFone (first generation), which was released near the end of 2013. When speaking at the Consumer Electronics Show (CES) earlier this year, however, the company unveiled its upcoming ZenFone 2 smartphone. Reports indicate that Asus will be releasing two separate variants of the ZenFone 2, the ‘premium’ model of which will feature a quad-core 2.3 GHz processor, 4GB of random access memory (RAM), 16GB of internal storage, a 13-megapixel primary camera, a 5-megapixel secondary camera, and a 5.5-inch full-HD display covered in Corning Gorilla Glass 3. The ZenFone 2 is expected to launch later this year.
As noted by AndroidAuthority, one of the reasons for Asus’ success is its focus on affordable, high-quality handsets. While companies like Samsung and HTC slap high-dollar price tags to their handsets, Asus takes a different approach: lowering the cost so their devices appeal to a broader range of consumers.
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